Under the label Freshly Printed, Jen Kneulman creates printed household textiles for everyday use. Her company mandate is to create quality textiles with minimal environmental impact through conscious choices of materials and methods used. Each design is hand rendered , then transferred to a silk screen to repeat it onto multiples. The designs are printed with a non-toxic, water-based pigment onto low impact textiles, such as hemp, organic linen and organic cotton. The inspiration for Freshly Printed’s designs is often local flora and fauna, cottage living, and Canadiana. Concurrent to this lighthearted imagery are underlying themes of function, nostalgia, and environmental protection. Approaching these topics with tongue-in-cheek humour is a subtle way to broach heavier subject matter that interests Kneulman, such as ecological crisis and survivalism.